Aidan Quinn Mackey for Supreme

‘Them’ Magazine published an amazing editorial of key pieces in Supreme’s Spring/Summer 2018 capsule that sets the spotlight on care-free and laid-back streetwear.
The photoshoot centralizes the “red devil,” also referred to as the label’s loyal supporter and icon Aidan Quinn Mackey.

The laid-back streetwear is heavily influenced by skateboarding culture and Supreme incorporates the recurring motifs within other clothing styles. For example, the peach pink suit is a classic crossover between formal and Millennial contemporary wear, while the black jeans and purple patterned short-sleeve button-up is reminiscent of Florida-inspired pop culture.

Skateboarding culture is a big part of society that has a potent self-expressive style. There is an amount of fashion-forward and performance-driven gear available, brands often hold events and festivals that bring together the community, celebrating the sport and all it’s values.

Adidas Skateboarding is a example of how global brands grow and nurture the skateboarding culture. From the reconstruction of the iconic Venice Pavilion in LA to organizing art promotien festivals. Other groups like Skateistan contribute educational facilities that work to empower and teach the youth about skateboarding culture.